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SF Mayoral Race 2.0: Watch out Newsom’s got a mic in his hand!

Sep 13 2021

This being San Francisco—which is if not the heart at least the aorta of the intertubes—one would expect all its candidates to have web savvy campaigns. I mean come on this is 2007! If the little town of Medicine Park, OK (pop. ~400) can have a blog, shouldn’t we expect our politicians to be a bit more internet-slick?

Recap of Round I

In Round I, I covered the web campaigns of Chicken John and Gavin Newsom. Neither of them got very many style-points for their web presence, but Chicken John was the winner of that bout with his more personal and direct internet campaign.

The judges reconsider

However, it seems that the judges missed something in their review: as it turns out, the Gavin Newsom campaign, Act Locally SF*, has a flickr account, and they have an active YouTube campaign. Mostly it’s just a bunch of long rambling unedited boring meetings, but I love his Pet Peeves on the Streets series!

Newsom's got a mic! The Pet Peeves on the Streets video series have Gavin Newsom himself interviewing random people on the street and in barbershops asking what their pet peeve is with San Francisco. The series is a few months old at this point, but they are a good attempt to reach out to people the way that this new social web is meant to. We need to see more campaign ideas like this.

So with this revelation, I gotta give the YouTube Stardom category over to Gavin Newsom, and I’d say the Web 2.0 Social Aptitude category is now a tie.

With this turnover, Gavin Newsom is now in the lead as the top 21st century political candidate of San Francisco!

A scrappy new contender

Josh Wolf in the sea of greeen However, Gavin Newsom shouldn’t get too cocky. He only won that one by a nose and as Scott Beale of Laughing Squid reports, Josh Wolf seems to be coming out with both guns blazing. He’s got a new blog, Josh Wolf for Mayor and a campaign video. The judges have yet to completely review but they did have this to say:

“Please please next time get a tripod and don’t ever sit in front of a nauseatingly bright greenscreen!!!”**

So stay tuned for Round II where it’s the stiff backed experienced politico Gavin Newsom against the slouched over activist Josh Wolf!
* I gotta say though that Act Locally SF is a terrible campaign name. It sounds more like a generic NGO then a campaign. Why not just Gavin Newsom 2007?

** Bonus Points go to anyone out there who takes Josh Wolf’s video and remixes it using the greenscreen background for something Dumb. Note: that’s Dumb with a capital D—ya know the kind of Dumb that’s actually funny and creative.

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